Should we consider the Dior Fall 2023 collection presentation in India a new age, soft-sell-with-a-big-bang marketing endeavour?

Text by Shirin Mehta and Asad Sheikh. Models strike a pose at the Gateway of India, Mumbai — the venue of the Dior Fall 2023 show.Photograph: Dolly Devi, © Dior There is a buzz, long overdue, in South Mumbai,…









