- The Biden campaign is aiming for the president to compete in North Carolina and Florida in 2024, per the Washington Post.
- The early push would be launched through a TV ad campaign by the Democratic National Committee.
- As Biden looks at the electoral map for 2024, he’ll have to defend a slew of states that he narrowly won in 2020.
In 2020, now-President Joe Biden swept the Northeast, retook upper Midwestern states that the Democrats lost four years earlier, and secured critical wins in states like Arizona and Georgia en route to winning the White House.
Biden would eventually defeat then-President Donald Trump in a 306-232 electoral romp that November, winning with independents and cutting into some of the working-class support that had propelled Trump to victory in 2016.
But headed into 2024, top advisors in the Biden campaign are looking to invest in North Carolina, a former GOP stronghold-turned-perennial swing state that eluded the president by a little over one percentage point in 2020, while also looking to compete in Florida, according to The Washington Post.
Biden needs an electoral cushion in 2024
While the Biden campaign is looking to hold the states that it won four years ago, which also includes battlegrounds like Michigan, Nevada, Pennsylvania, and Wisconsin, their strategy of competing in North Carolina and Florida is being tested in early television advertising spending courtesy of the Democratic National Committee, per The Post.