Golem creates “pleasure-driven” pink interior for Superzoom gallery

Bubblegum-pink walls, floors and furniture create unconventional spaces for displaying art at this gallery in Paris designed by local studio Golem.

Headed by architect and artist Ariel Claudet, the practice was invited to design the interior for the Superzoom art gallery, which is located in the historic Le Marais district.

Superzoom gallery in Paris with all-pink interiors
Superzoom gallery in Paris features bubblegum-pink interiors

The gallery comprises three spaces arranged in an unusual order, with the gallery director’s office at the entrance, a white-cube gallery space in the centre and an accessible storage space at the rear.

“We flipped upside-down the classic and elitist sequence of an art gallery, offering visitors a new pleasure-driven experience and the gallery managers three spatial tools for a large range of curatorial approaches,” explained Claudet.

All-pink walls and floors in Superzoom gallery in Paris
Pink is Superzoom’s signature colour

Superzoom’s signature colour pink was used as the basis for the design, reflecting the vibrancy of the local nightlife and techno scene where the gallery mingles with artists and collectors, according to Claudet.

An integrated sound system hooked up to a vinyl record player provides a soundtrack of electronic music to enhance this connection.

The “pink den” contains a built-in bench for visitors and a synthetic grass

By placing the director’s bright-pink office at the front, Golem aimed to create an entrance that is warmer and more inviting than a typical white gallery space.

The “pink den” contains a built-in bench for visitors and a fake grass carpet that contributes to the warm, tonal aesthetic.

Record player within art gallery by Golem
The integrated sound system is hooked up to a record player

Visitors can continue through into a large and versatile white-walled gallery. This display area remains connected to the main spatial concept thanks to the pink openings on either side.

The final space within the gallery is a storage area with walls painted the same shade of lively pink. In a conventional gallery setting, this space would be hidden away. But here, it is open and accessible to visitors.

Each of the spaces in Superzoom’s gallery can be used for exhibiting work, either independently or together.

For example, Golem suggested the white cube could be used for a solo show while other artists’ work is presented in the director’s office and storage space.

White-walled gallery with overhead lighting by Golem
A white-walled gallery provides more space for exhibiting art

All of the furniture and the pink wall separating the white cube from the director’s office are mobile and can be removed to create a larger space for exhibitions or parties.

Golem designed the baby pink table featured in the director’s office as an emblem of the gallery that can be taken to art fairs or used for client dinners.

Pink interiors at Superzoom gallery
The pink office table can be removed and brought to art fairs

Claudet founded Golem in 2021 after working as an architect for practices including Rem Koolhaas’s Rotterdam-based firm OMA.

Other all-pink interiors published on Dezeen include a fur-covered Balenciaga store in London and the Minimal Fantasy holiday apartment in Madrid.

The photography is by Cyrille Lallement.

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