How to Make Side-Hustle Income As a Freelancer, Top Trending Fiverr Searches


  • Thirty-nine percent of the workforce freelanced in 2022, up 3% from 2021, according to Upwork.
  • Many Americans are looking to earn extra income to manage increased inflation and a potential recession.
  • Marketing, social media, and tech services are already trending Fiverr searches for 2023.

Many Americans are looking for ways to earn extra income to manage increased inflation, a potential recession, and analyst predictions of future economic uncertainty. 

Sixty million Americans, or 39% of the workforce, freelanced in 2022, up 3% from 2021, according to a study by the freelance platform Upwork. And services like marketing, social media, and programming and tech are already some of Fiverr’s top trending searches for 2023, a Fiverr representative told Insider. What’s more, some freelancers are earning millions of dollars through their work.

Jennifer Shealey, a digital-marketing entrepreneur who promotes her services on the online marketplace for freelancers Fiverr, is part of this growing trend. She’s found success on Fiverr by offering digital marketing services to the platform’s more than 4.2 million active buyers.

Her customers are, “either a solopreneur or starting a company and have to play a lot of roles,” Shealey said. “They just don’t have the time and they need someone to fulfill those roles.”

For entrepreneurs who are curious about which freelance services are gaining popularity, here are seven of the top trending searches globally across Fiverr between October 2021 and March 2022. What’s more, Insider included advice for starting a freelance business in these categories. 



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