The Italian designer’s studio was previously based out of an apartment in the city’s Midsommarkransen neighbourhood. But when the landlord wanted to raise the rent, Nichetto decided to relocate to a larger property in a nearby suburb.
“I didn’t really need to look for another space in the city centre because it’s not that important for us as we work globally,” Nichetto explained.
“A week after beginning to search, I saw on the real estate market what is now the Pink Villa. It was simply perfect and I made the offer.”
The Pink Villa is a typical 1940s wooden house with a gabled roof and a large garden. Nichetto bought the property in 2021 and began adapting the interior to make it suitable for use as a studio.
“I didn’t want a conventional studio space but rather a space that could be a studio, a showroom and a domestic property to be used on the weekends by my family and during the week by my team,” the designer told Dezeen.
The villa takes its name from its distinctive pink exterior, which was given a fresh coat of bubblegum-pink paint to maintain its characterful presence on the street.
The property’s existing three bedrooms were transformed into a private office for Nichetto on the first floor and a meeting room and tailor’s workshop on the ground floor, which his wife uses on the weekends.
A corridor leads from the entrance to a bright living room that looks onto the garden. An opening beyond the stairs up to the first floor connects with the simple custom-built kitchen.
Along with Nichetto’s office, the upper floor contains a second bathroom and a large open workspace that facilitates flexible use rather than incorporating dedicated workstations.
The interior features a pared-back palette of materials and colours that provide a neutral backdrop for a selection of products and furniture designed by Nichetto for brands including Offecct, Cassina, Arflex and Bernhardt Design.
“I wanted to give a touch of warmth and I did that using colour and volumes,” the designer said. “I particularly chose materials culturally connected with the south of Europe and very deliberately mixed them with Scandinavian features.”
In the living area, pale-pink walls and white-painted floors contribute to the light and airy feel. Nichetto’s Banah sofa for Arflex and Soufflé mirror for La Manufacture are among the playful designs that bring character to this space.
Upstairs, the main office spaces feature furniture such as Nichetto’s Torei low table for Cassina and Nico armchair for Bernhardt Design. His office contains the Railway table for De Padova and Robo chairs by Offecct.
The basement garage was converted into a self-contained guest suite called the Chalet, which includes a living room, bedroom and bathroom with a Swedish sauna.
Since the renovation was completed in April 2022, the Chalet has hosted international visitors including art directors, photographers and designers.
The property’s location close to a park and to the water was another reason it appealed to Nichetto, who said he enjoys the proximity to nature and the good relationship he has established with his neighbours.
A housekeeper was hired to look after the studio and to prepare meals for the team, adding to the sense of it hybrid space that is both domestic and designed for work.
“It’s like being in a family: we all have lunch together and there are no fixed workstations to work,” he explained. “Moreover, whoever comes to visit us, if he wants, can stay and sleep. The idea is to create a sense of community.”
Luca Nichetto established his multidisciplinary practice in Venice, Italy, in 2006 and continues to run a studio there alongside his main office in Stockholm. Nichetto Studio specialises in industrial and product design as well as art direction for design brands.
The photography is by Max Rommel.